Hello there!

It’s so good to have you here! Welcome to my private all-things-business email list.

It’s called Chaai-Biscuit (yes, with a double 'A’) because I mostly have chaai with biscuits (I lose count of them, tbh) while I write, and you’d probably be having chaai while reading this.

Hence, the name.

Now, let’s dive in!

I am here to do three things:

• Write about my favorite concepts, products, brands, branding and marketing strategies

• Talk a bit about boring businesses that take my breath away

• Highlight my POV (mostly, business-related)

Here are 3 things that I promise-

• I will keep the newsletters short and sweet- under 7 mins

• I will try to NOT be serious (can’t promise good humor, though)

• I won’t be using “boujee” lingo. Yes, even your bua jee will be able to understand what’s written!

I mostly supplement my words with GIFs that best describe the mood I am in and/or my state of mind.

Okay, enough about this newsletter and me. I would love to get to know you a bit more than your email id!

Quick questions-

• Are you a chaai (tea) person or a coffee person?

• Pick one (for chaai lovers)-

  1. Chaai-bread

  2. Chaai-biscuit

  3. Chaai-Maska bun

• Pick one (for coffee lovers)-

  1. Coffee-Croissant

  2. Coffee- Cookies

• Last question: Biryani or pulao?

I would be looking forward to your answers.

ALSO,

If you can’t find the newsletter, check your spam folder. And please mark this address as ‘not spam.’ If the newsletter isn’t in your spam folder, either, you should look in the Promotions tab.

Please do me a favor and drag this email from Promotions to Primary - just making sure you get everything. Thank you!

Also, share this with your friends if they’d be interested too! I’d love to have a community of like-minded people, because I crave wholesome conversations, honest feedbacks and of course, someone who’d want to collaborate with me.

Share Chaai Biscuit

While you do this, I would probably be impulsively hitting the keys of my laptop or scribbling aggressively on a piece of paper, just to make sure that my useful thoughts do not get buried under millions of useless ones! Ah, the struggles of life!

You can also follow me here on Instagram. Oh, also:

Alright, see you soon!

Have fun!